As we close out an extraordinary year, I want to take a moment to reflect on a few milestones from 2024. This year started with substantial challenges and uncertainty. Through resilience and a steadfast commitment to our vision, we are wrapping the year with record ridership and organizational growth.
BTS and BCycle: A Combined Force for Good
A standout milestone from 2024 is the acquisition of BCycle and the start of the integration of Bicycle Transit Systems and BCycle teams into a unified organization. Together, we’ve already become stronger and smarter, with a shared focus on enhancing the rider experience across every aspect—from product innovation to operations. By combining the expertise and dedication of our teams, we’re unlocking limitless possibilities to expand sustainable transportation, increase ridership, and deliver improved services.
Record Ridership
From coast to coast, communities are increasingly engaged and reliant on dock-based bike share as a reliable and safe mode of transportation and recreation. 2024 brought record-breaking ridership in Bicycle Transit Systems-operated systems (including BCycle programs) and Independent BCycle Operators. The growing demand for sustainable, convenient mobility options is thrilling—each ride represents a step toward a greener and healthier future. To all the community members we have the privilege of serving: thank you!
A Decade of Bringing Bike Share to Communities
This year marked Bicycle Transit Systems’ 10th anniversary—a decade of innovation, community impact, and success through unprecedented industry changes and societal disruption. As we celebrate this milestone, I’ve taken a step back to reflect on Alison Cohen’s founding vision – to be a be a company with local presence and expertise, providing community- and employee-centered dock-based bicycle sharing programs. It’s been much like learning to ride a bike—we’ve suffered a flat or two, but overall, we are rolling onward with growing momentum and confidence. I am immensely proud of the work we have done over the past decade and am ecstatic about the possibilities for the decade ahead!
Looking Ahead to 2025
With 2025 upon us, I want to reinforce our steadfast commitment to our vision of ensuring everyone has access to a bike—and assure you that the aspects of success from our first decade will serve as the foundation for growth on the horizon.
In 2025, Bicycle Transit Systems will:
Continue our Commitment to Diversity, Equity, Inclusion and Justice
Our work around Diversity, Equity, Inclusion, and Justice (DEIJ) remains central to our culture and strategy. We will continue to invest in creating equitable opportunities for all and amplifying diverse voices – both in communities we serve as well as in the workplace. For the past decade, advancing equitable bike share through community-focused initiatives has been a foundational principal of our approach – and you can expect that we will remain committed to DEIJ in the community and workplace as we approach the next chapter of Bicycle Transit Systems.
Invest in Product Development
A strong future for dock-based bike share requires investment today. In 2025, we are doubling down on product development. We will provide continuous improvement to existing products while undergoing an informed product development process. By listening to riders, public partners, and operators, we will take a holistic approach to providing sustainable, long-term solutions to transportation challenges—enhancing our products and services to deliver seamless, user-focused experiences for many years to come.
Provide Industry-Leading Operations & Customer Service
At Bicycle Transit Systems, our hallmark is delivering efficient, reliable, and safe program operations paired with knowledgeable, responsive, and dependable customer service. As we move forward, you can count on our unwavering commitment to a customer-focused approach—it’s the foundation of any successful bike share program.
Thank You
To our customers, employees, riders, public partners, and the broader bike share community: thank you for your trust and support in 2024. The uncertainty and change that have rippled across our organization, and continue throughout the industry, have been challenging. In the wake of it all, you have continued to trust us. We do not take this lightly—thank you for your partnership.
Here’s to another decade of bringing bike share to humans far and wide!
Wishing you a happy and healthy new year!
~ Kristin Gavin-Wisniewski, CEO